Free UTM Generator & UTM Link Builder
Generate UTM tracking links for Google Analytics (GA4) in seconds. Add source, medium and campaign, use a LinkedIn, Google Ads or email preset, then copy your link. Free, no sign-up.
Runs entirely in your browser — nothing is uploaded.
Campaign details
Quick presets
The page you want people to land on. Existing parameters are preserved.
Where the traffic comes from: newsletter, google, linkedin.
The channel type: email, cpc, social, referral.
The specific campaign, promotion or send.
Optional. Paid keyword for search ads.
Optional. Tells two links or variants apart.
Keeps reports consistent by lowercasing values and turning spaces into hyphens.
Your tracking URL
Fill in the URL, source, medium and campaign to see your link here.
Parameters added
Nothing tagged yet.
How UTM links work and how to use them well
UTM parameters are five simple tags you bolt onto the end of a URL. Analytics reads them and tells you which campaign, channel and creative actually produced a visit, a signup or a sale.
What each UTM parameter means
utm_source names the referrer (newsletter, linkedin, google). utm_medium names the channel type (email, cpc, social). utm_campaign names the specific push. utm_term carries a paid keyword. utm_content separates two links inside the same message.
How to create a UTM link
Paste your landing page URL, add source, medium and campaign, then copy the generated link. Existing query parameters such as ?plan=pro stay untouched, and the tags are appended after them with a & separator.
Naming conventions that keep reports clean
Pick one lowercase, hyphenated style and stick to it. Spring_Launch, spring launch and Spring-Launch become three separate rows in GA4. Keep a shared sheet of approved source and medium values for your team.
Reading the results
In GA4 open Reports, then Acquisition, then Traffic acquisition and switch the dimension to Session campaign or Session source / medium. Compare conversions rather than sessions so you judge campaigns on outcomes.
Worked examples
A monthly newsletter linking to your pricing page:
https://example.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=march-digest&utm_content=header-cta
A Google Ads search campaign bidding on a keyword:
https://example.com/?utm_source=google&utm_medium=cpc&utm_campaign=brand&utm_term=mail+merge+google+sheets
The second link in the same email gets its own utm_content value, so you can see whether the header button or the footer link does the work. That single habit usually teaches you more about your emails than any open-rate chart.
Best practices before you send
- Never tag internal links between pages of your own site — it restarts the session and overwrites the original attribution.
- Keep tags lowercase and hyphenated. Analytics is case sensitive, so one capital letter splits a campaign in two.
- Do not put anything private in a UTM tag. The full URL is visible in the address bar, browser history and referrer headers.
- Tag campaigns, not everything. Five well-named campaigns are more useful than fifty improvised ones.
- Click the finished link once yourself and confirm the page loads correctly with the parameters attached before the campaign goes out.
Using UTM links in mail merge campaigns
If you send personalized email from Google Sheets, put the tracking URL in its own column and merge it into the message body. That way each segment, follow-up stage or list can carry its own utm_campaign value without editing the template. Pair it with the Email Spam Checker and Email Subject Line Checker so the message lands as well as it measures, and confirm your sending domain passes SPF and DMARC checks. More background lives in the Mailvern blog and documentation.
Frequently asked questions
Everything people usually ask about this tool.
More free email tools
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Validate the SPF record for your sending domain.
See the DMARC policy published for any domain.
Need to send personalized Gmail campaigns from Google Sheets?
Links tagged and ready to measure? Mailvern sends personalized email straight from your own Gmail, only to the rows in your sheet that match your conditions.