GuidesJun 18, 20261 min
Conditional mail merge, explained in five minutes
Traditional mail merge emails your whole list. Conditional sending emails only the rows that deserve an email today — here is why that changes everything.
Blog
Ideas for people who run their business in a spreadsheet
Practical guides on conditional sending, Gmail limits, personalization and automating the emails you send every week.
PlaybooksJun 2, 20261 min
How to automate invoice reminders from Google Sheets
A step-by-step walkthrough of an Auto Run campaign that chases unpaid invoices daily without ever emailing the same client twice.
DeliverabilityMay 21, 20261 min
Gmail sending limits: what they are and how to stay inside them
Personal Gmail and Google Workspace accounts have different ceilings. Here is how batch sending keeps large campaigns from failing halfway.
CopywritingMay 4, 20261 min
Personalization that doesn't feel fake
Placeholders are easy. Writing an email that reads like a person wrote it is the hard part. Six rules we follow.
SecurityApr 16, 20261 min
Why a privacy-first mail merge matters to your IT team
Most bulk email tools ask you to upload your customer list. That single step is what blocks approval in regulated teams.
GuidesMar 29, 20261 min
Segmenting inside Google Sheets: patterns that scale
Helper columns, status values and score bands — how to structure a sheet so conditions stay readable after a thousand rows.
Google Workspace Marketplace
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Install Mailvern from the Google Workspace Marketplace and run your first conditional campaign in under five minutes.
3-day trial on paid plans · Works with Gmail and Google Workspace