Everything you need to run campaigns from a Google Sheet
Official Mailvern documentation: install the add-on, use the email editor, personalize with placeholders, send conditionally, track opens, schedule campaigns and manage plans.
Getting started
Getting started with Mailvern
Install Mailvern from the Google Workspace Marketplace, open it inside Google Sheets and send your first personalized campaign in under five minutes.
5 min readHow Mailvern works
The full Mailvern workflow, from a Google Sheet through the email editor, conditions, personalization, attachments, Gmail delivery, tracking and analytics.
4 min readCore features
Email editor
Mailvern includes its own rich email editor with formatting, images, links, HTML, templates, sender name, Reply-To, aliases and autosave. Gmail Drafts are not used.
5 min readPersonalization and placeholders
Use every spreadsheet column as a placeholder. Learn placeholder syntax, where placeholders work, fallbacks for empty cells and how to preview a real row.
4 min readConditional sending
Send only to the rows that match your rules. Learn the supported operators — equals, contains, does not contain, greater than and less than — with real examples.
5 min readAttachments
How Mailvern handles attachments: the file goes to your own Google Drive, Mailvern accesses only that file, and it is attached to outgoing emails. Nothing else is browsed.
4 min readTemplates
Save, update, reuse, organize and delete reusable email templates including subject, body, formatting, attachments, sender name, Reply-To and alias.
3 min readDelivery & insights
Email tracking
Optional open tracking records unique opens, total opens, first open and last open, and writes engagement back next to the row in your sheet.
4 min readAnalytics dashboard
Campaign performance, recipient engagement, open rate, delivery status, trends, charts and date filtering in Mailvern's dedicated analytics dashboard.
4 min readScheduling and Auto Run
Send now, schedule a campaign for later, or use Auto Run for recurring campaigns that email newly matching rows automatically.
5 min readAccount & trust
Plans, limits and billing
Mailvern plans, monthly sending limits, attachment sizes, the 3-day trial, PayPal subscriptions and how billing links to your Google account email.
4 min readPrivacy and security
Google OAuth, minimal permissions, what Mailvern can and cannot access in Sheets, Gmail and Drive, HTTPS, tracking choices and Google API compliance.
5 min readBest practices
Improve deliverability with clean lists, sensible batch sizes, natural subject lines, personalization and respect for Gmail sending limits.
5 min readTroubleshooting
Fix the most common Mailvern issues: campaigns not sending, placeholders not resolving, delayed tracking, missing aliases and plans that do not appear.
5 min readDocumentation FAQ
Answers to the most common Mailvern questions about privacy, Gmail Drafts, attachments, tracking, scheduling, personalization, billing and aliases.
6 min read