How Mailvern works
Every campaign follows the same path. Understanding it makes each feature page easier to place.
4 min read
The campaign flow
Each stage is optional except the sheet, the message and Gmail. You can skip conditions, attachments and tracking entirely.
Stage by stage
- 1
Google Sheets
Your recipients and their data. Mailvern reads the header row and the rows you select.
- 2
Mailvern
The sidebar where you choose the email column, the range and the campaign settings.
- 3
Email editor
Mailvern's own editor for subject, body, sender name, Reply-To and alias.
- 4
Conditions
Rules that decide which rows are eligible. Rows that fail are skipped and marked.
- 5
Personalization
Placeholders are replaced with each row's values right before sending.
- 6
Attachments
A file you selected is attached to the outgoing message.
- 7
Gmail
The email is sent through your own Gmail account and lands in your Sent folder.
- 8
Tracking
If enabled, opens are recorded and written back next to the row.
- 9
Analytics
Results roll up into the analytics dashboard for the campaign.
Status written back to the sheet
After a run, Mailvern writes a status for every row so you always know what happened.
| Status | Meaning |
|---|---|
| Sent | The email was handed to Gmail successfully. |
| Opened | Tracking recorded at least one open. |
| Skipped – Already Sent | Duplicate protection prevented a second email. |
| Skipped – Condition Not Met | The row did not match your conditions. |
| Skipped – No Email | The email cell was empty or invalid. |
| Scheduled | The row is queued for a future send. |
| Error | Sending failed. The reason is logged for that row. |