Email tracking
Tracking is optional and can be turned off per campaign.
4 min read
What is tracked
Unique opens
How many distinct recipients opened the email.
Total opens
Every open counted, including repeats by the same person.
Open rate
Unique opens divided by delivered emails.
First and last open
When a recipient first read it, and the most recent time.
How tracking works
When tracking is on, Mailvern adds a small invisible image to the email. When the recipient's email client loads that image, the open is recorded and written back to the row.
Turning tracking off
Disable tracking on a campaign and no pixel is added. Analytics then clearly shows that tracking was disabled for those emails instead of reporting a zero open rate.
Which plans include tracking
| Plan | Tracking |
|---|---|
| Free | Not included |
| Starter | Opens, first and last open time |
| Pro | Advanced tracking, total open count, CSV export |
| Workspace | Everything in Pro |