Conditional sending
Conditions decide which rows are eligible for a campaign. Rows that fail are skipped and marked in the sheet.
5 min read
Supported operators
| Operator | Use it for | Example |
|---|---|---|
| Equals | Exact status values | Status equals Approved |
| Contains | Partial text matches | Plan contains Pro |
| Does not contain | Excluding a group | Tags does not contain internal |
| Greater than | Numeric thresholds | Score greater than 80 |
| Less than | Numeric thresholds | Days left less than 7 |
Real examples
Invoice reminders
Payment Status equals Pending → send the reminder only to unpaid rows.
Application updates
Stage equals Shortlisted → notify only the candidates who advanced.
High-intent leads
Score greater than 80 → follow up with the strongest leads first.
Expiring accounts
Days left less than 7 → warn customers before renewal.
Sending without conditions
Conditions are optional. Leave them off and Mailvern emails every row in the range that has a valid email address.
Duplicate protection
Mailvern remembers which rows it has already emailed for a campaign and skips them on later runs, including automatic Auto Run cycles.